Abstract—Occupational training is a term has long been an
important directive for government administration, because it is
necessary to have better understanding of the various factors
influencing Trainee learning behavior in occupational training,
and Promote enterprises to pay attention to the development of
human capital,Invest in improving the quality of workers. This
research uses(TAM) and (TPB) two theories and Structure
Equation Modeling (SEM). to learners who participated in the
laborer autonomy learning project and aborigine specialized
occupational training course held by the Tainan Training
Center, Bureau of Employment and Vocational Training. A
total of 300 questionnaires were released. After eliminating 17
invalid samples that were filled out incompletely, there were
sample 283 valid questionnaires. The research results showed
that: (1) perceived usefulness and perceived ease of use have a
significant positive influence on the Attitude of participating
learners; (2) perceived usefulness and perceived ease of use have
a significant positive influence on the training intention of
participating learners; (3) Perceived usefulness and perceived
ease of use have no significant direct positive impact on the
learning behavior of participating learners; (4) Perceived
usefulness and perceived ease of use have a complete mediating
effect on learning behaviors of participating learners through
attitudes and training intentions.
Index Terms—Occupational training, theory of planned
behavior, technology acceptance model.
Wei-Shang Fan and Kuo-Chung Huang are with Rice Department of
Business Administration, Nanhua University, Taiwan (e-mail:
ws.fan@msa.hinet.net, kchuang@mail.nhu.edu.tw).
Ko-Chia Hsu is with Department of Business Administration, Nanhua
University, Taiwan (e-mail: chia361268@gmail.com).
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Cite: Wei-Shang Fan, Kuo-Chung Huang, and Ko-Chia Hsu, "An Analysis of the Learning Behavior of Cultural and
Creative Industries Employing Structural Equation
Modeling," International Journal of Social Science and Humanity vol. 8, no. 7, pp. 209-213, 2018.