Home> Archive> 2022> Volume 12 Number 3 (Aug. 2022)
IJSSH 2022 Vol.12(3): 203-207 ISSN: 2010-3646
doi: 10.18178/ijssh.2022.V12.1092

Research on Information Avoidance Behavior of College Students — Take WeChat Public Account As an Example

Zihang Wu and Liping Shao

Abstract—In order to research the information evasion behavior of college students in WeChat public account, inquiry the characteristics of college students, and provide some theoretical guidance for college students' information services. The semi-structured interview method was used to collect the data evasion behavior data of 20 college students. Combined with relevant report data and literature analysis, the user's information evasion behavior was described. The influence factors were summarized by referring to the Wilson information behavior model. Personal factors directly affect the information evasion behavior of college students, and information factors have an indirect influence.

Index Terms—Information avoidance, information behavior, user research.

Zihang Wu is with Beijing Jiaotong University, Beijing, China. She is now with the Department of Information Management, China (e-mail: 19120622@bjtu. edu.cn).
Liping Shao is with the Information Management Department, University of Beijing Jiaotong, Beijing, China (e-mail: lpshao@bjtu.edu.cn).

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Cite: Zihang Wu and Liping Shao, "Research on Information Avoidance Behavior of College Students — Take WeChat Public Account As an Example," International Journal of Social Science and Humanity vol. 12, no. 3, pp. 203-207, 2022.


Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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