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- ISSN: 2010-3646 (Online)
- Abbreviated Title: Int. J. Social. Scienc. Humanit.
- Frequency: Bimonthly
- DOI: 10.18178/IJSSH
- Editor-in-Chief: Prof. Paul Sudnik
- Executive Editor: Ms. Yoyo Y. Zhou
- Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
- E-mail: ijssh.editorial.office@gmail.com
doi: 10.18178/ijssh.2022.V12.1106
Study on Information Quality of Online Shopping Reviews
Abstract—Online shopping reviews allow the buyers to exchange reviews and experiences for all to see. It has important value in rising sales and retaining customers for e-commerce platforms and the venders to estimate reviews’ information quality. Focus on the incidence relation between online reviews and sales volume, this study collects shopping reviews from eight stores on Taobao and the sales volume of each store, so as to develop an indicator configuration of influencing factors for online reviews. The study takes regression analysis to identify the causation between indicators and sales volume by R language, then determines the indicator weight by AHP method. The maturity evaluation value is determined by fuzzy comprehensive evaluation method (FCE). By comparing two venders’ maturity value, the results show that there is a positive relationship between online reviews quality and sales volume. That is, the higher the maturity score of online reviews quality, the higher the sales volume.
Index Terms—AHP, fuzzy comprehensive evaluation method , information quality, online shopping reviews.
Zheng Dequan is with the Department of Public Administration, Harbin Institute of Technology, Harbin, China (e-mail: zhengdequan@hit.edu.cn).
Wang Enyan. is with the Department of Internet of things Engineering, Harbin University of Commerce, Harbin, China (e-mail: wey0103@126.com).
Cite: Zheng Dequan and Wang Enyan, "Study on Information Quality of Online Shopping Reviews," International Journal of Social Science and Humanity vol. 12, no. 4, pp. 297-302, 2022.
Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).