Abstract—As the technology advancing rapidly, people also
want to make their life easier and more practical. One of the
examples of the recent innovations is the transition of magazine
format: from printed form to digital. This transition could pose
problem to the audience, especially those who has a limited
experience with computer tablet technology. Femina is one of
the first women’s magazines in Indonesia thus have audiences
from several different generations. Recently, Femina launched
the digital format of their magazine. Different generations have
their unique expectation, generational history, and
demographics that influence their experience with computer
tablet technology. In this work, we performed a study of the
factors that could affect the readiness of the Indonesian women
with respect to the transition from printed to digital format of
the magazine from the point of view of different generations.
The result in this work is analyzed with focus group method
(qualitative analysis) and further analysis of the result is
discussed with emotional design theory. From the result of this
work, we know that not all of Indonesian women in the
correspondences is ready to move from printed magazines to
digital due to factors of education, culture, and customs.
Additionally we found that the perception of pleasure in
reading digital magazines on a tablet computer has differences
in each generation. Furthermore, emotion is one of the
important factor to understand expectations from each
different generations of readers to move to digital magazine.
Index Terms—Digital magazine, Indonesia women,
technology transition, generation, women magazine, perception
of pleasure.
K. W. Ariani is with the Mercu Buana University, Jakarta, Indonesia and
Insititut Teknologi Bandung, Bandung 40135 Indonesia (e-mail:
arianiwardhani@gmail.com).
S. Setiawan and A. Ira are with the Insititut Teknologi Bandung, Bandung
40135 Indonesia (e-mail: setiawansabana@yahoo.com,
ira.adriati@gmail.com).
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Cite: Ariani Kusumo Wardhani, Setiawan Sabana, and Ira Adriati, " Analysis of Emotional Influence on Different Generation
of Indonesian Women on Magazine Digitalization," International Journal of Social Science and Humanity vol. 4, no. 6, pp. 439-442, 2014.