- Volume 13 Number 1 ( Feb. 2023)
- Volume 13 Number 2 ( April. 2023)
- Volume 13 Number 3 (Jun. 2023)
- Volume 13 Number 4 (Aug. 2023)
- Volume 13 Number 5 ( Oct. 2023)
- Volume 13 Number 6 ( Dec. 2023)
- Volume 12 Number 1 ( Feb. 2022)
- Volume 12 Number 2 ( May. 2022)
- Volume 12 Number 3 (Aug. 2022)
- Volume 12 Number 4 ( Nov. 2022)
- Volume 11 Number 1 ( Feb. 2021)
- Volume 11 Number 2 ( May. 2021)
- Volume 11 Number 3 (Aug. 2021)
- Volume 11 Number 4 ( Nov. 2021)
- Volume 10 Number 1 ( Feb. 2020)
- Volume 10 Number 2 ( May. 2020)
- Volume 10 Number 3 (Aug. 2020)
- Volume 10 Number 4 ( Nov. 2020)
- Volume 9 Number 1 ( Feb. 2019)
- Volume 9 Number 2 ( May. 2019)
- Volume 9 Number 3 ( Aug. 2019)
- Volume 9 Number 4 ( Nov. 2019)
- Volume 8 Number 1 ( Jan. 2018)
- Volume 8 Number 2 (Feb. 2018)
- Volume 8 Number 3 (Mar. 2018)
- Volume 8 Number 4 (Apr. 2018)
- Volume 8 Number 5 (May. 2018)
- Volume 8 Number 6 (Jun. 2018)
- Volume 8 Number 7 (Jul. 2018)
- Volume 8 Number 8 (Aug. 2018)
- Volume 8 Number 9 (Sep. 2018)
- Volume 8 Number 10 (Oct. 2018)
- Volume 8 Number 11 (Nov. 2018)
- Volume 8 Number 12 (Dec. 2018)
- Volume 7 Number 1 (Jan. 2017)
- Volume 7 Number 2 (Feb. 2017)
- Volume 7 Number 3 (Mar. 2017)
- Volume 7 Number 4 (April. 2017)
- Volume 7 Number 5 (May. 2017)
- Volume 7 Number 6 (Jun. 2017)
- Volume 7 Number 7 (Jul. 2017)
- Volume 7 Number 8 (Aug. 2017)
- Volume 7 Number 9 (Sep. 2017)
- Volume 7 Number 10 ( Oct. 2017)
- Volume 7 Number 11 ( Nov. 2017)
- Volume 7 Number 12 ( Dec. 2017)
- Volume 6 Number 1 (Jan. 2016)
- Volume 6 Number 2 (Feb. 2016)
- Volume 6 Number 3 (Mar. 2016)
- Volume 6 Number 4 (Apr. 2016)
- Volume 6 Number 5 (May 2016)
- Volume 6 Number 6 (Jun. 2016)
- Volume 6 Number 7 (Jul. 2016)
- Volume 6 Number 8 (Aug. 2016)
- Volume 6 Number 9 (Sep. 2016)
- Volume 6 Number 10 (Oct. 2016)
- Volume 6 Number 11 (Nov. 2016)
- Volume 6 Number 12 (Dec. 2016)
- Volume 5 Number 1 (Jan. 2015)
- Volume 5 Number 2 (Feb. 2015)
- Volume 5 Number 3 (Mar. 2015)
- Volume 5 Number 4 (Apr. 2015)
- Volume 5 Number 5 (May 2015)
- Volume 5 Number 6 (Jun. 2015)
- Volume 5 Number 7 (Jul. 2015)
- Volume 5 Number 8 (Aug. 2015)
- Volume 5 Number 9 (Sep. 2015)
- Volume 5 Number 10 (Oct. 2015)
- Volume 5 Number 11 (Nov. 2015)
- Volume 5 Number 12 (Dec. 2015)
- Volume 4 Number 1 (Jan. 2014)
- Volume 4 Number 2 (Mar. 2014)
- Volume 4 Number 3 (May 2014)
- Volume 4 Number 4 (Jul. 2014)
- Volume 4 Number 5 (Sep. 2014)
- Volume 4 Number 6 (Nov. 2014)
- Volume 3 Number 1 (Jan. 2013)
- Volume 3 Number 2 (Mar. 2013)
- Volume 3 Number 3 (May 2013)
- Volume 3 Number 4 (Jul. 2013)
- Volume 3 Number 5 (Sep. 2013)
- Volume 3 Number 6 (Nov. 2013)
- Volume 2 Number 1 (Jan. 2012)
- Volume 2 Number 2 (Mar. 2012)
- Volume 2 Number 3 (May 2012)
- Volume 2 Number 4 (Jul. 2012)
- Volume 2 Number 5 (Sep. 2012)
- Volume 2 Number 6 (Nov. 2012)
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
- ISSN: 2010-3646 (Online)
- Abbreviated Title: Int. J. Social. Scienc. Humanit.
- Frequency: Bimonthly
- DOI: 10.18178/IJSSH
- Editor-in-Chief: Prof. Paul Sudnik
- Executive Editor: Ms. Yoyo Y. Zhou
- Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
- E-mail: ijssh.editorial.office@gmail.com
Home> Archive> 2015> Volume 5 Number 1 (Jan. 2015)
IJSSH 2015 Vol.5(1): 126-129 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.437
DOI: 10.7763/IJSSH.2015.V5.437
Facebooking Airspace: A Study on the Effectiveness of Cebu Pacific Facebook Page in Maintaining the Positive Image
Normee Claire Noelle Agatep, Zyra Shemitha Quierrez, and Rowena Capulong-Reye
Abstract—The emergence of social media is undeniable.
With the amount of people going online for faster
communication, certain things go viral on the internet in just a
short span of time. These things may either make or break a
reputation of person or an organization. Cebu Pacific Air,
Philippine’s leading airline, encountered a lot of incidents
resulting to cancellation and delayed of flights. The aim of the
study is to determine how Facebook helps in maintaining the
public image of Cebu Pacific amidst the negative comments of
unsatisfied customers regarding delayed and cancelled flights.
Descriptive-Quantitative method was utilized using KAP
questionnaire. Four factors emerged: content, communication
behavior, crisis response and consistency that could help Cebu
Pacific improve their image in the Social Media world. The
paper reveals that the content of Cebu Pacific’s Facebook page
helps the most in maintaining a positive image for the airlines.
Index Terms—Social media, facebook, airlines, public image, reputation.
Normee Claire Noelle Agatep, Zyra Shemitha Quierrez, and Rowena Capulong-Reyes are with the Colegio de San Juan de Letran (e-mail: mee.agatep@yahoo.com).
Index Terms—Social media, facebook, airlines, public image, reputation.
Normee Claire Noelle Agatep, Zyra Shemitha Quierrez, and Rowena Capulong-Reyes are with the Colegio de San Juan de Letran (e-mail: mee.agatep@yahoo.com).
Cite: Normee Claire Noelle Agatep, Zyra Shemitha Quierrez, and Rowena Capulong-Reyes, " Facebooking Airspace: A Study on the Effectiveness of Cebu Pacific Facebook Page in Maintaining the Positive Image," International Journal of Social Science and Humanity vol. 5, no. 1, pp. 126-129, 2015.