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- ISSN: 2010-3646 (Online)
- Abbreviated Title: Int. J. Social. Scienc. Humanit.
- Frequency: Quarterly
- DOI: 10.18178/IJSSH
- Editor-in-Chief: Prof. Paul Sudnik
- Executive Editor: Ms. Jenny Chiang
- Abstracting/ Indexing: Google Scholar, Crossref
- APC: 500 USD
- E-mail: ijssh.editorial.office@gmail.com
Editor-in-chief
Prof. Paul Sudnik
Munich University of Applied Sciences, Germany
As the Editor-in-Chief of IJSSH, I invite you to contribute your scholarly work to our esteemed publication. The journal publishes papers which focus on the advanced researches in the field of all aspects of social science and humanity. I'll endeavour to make this journal grow better and hopefully it will become a recognized journal among researchers and scholars in related fields.
IJSSH 2013 Vol.3(2): 121-124 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2013.V3.209
DOI: 10.7763/IJSSH.2013.V3.209
News Consumption Behavior of Young Adults in Malaysia
Karen Sabina Freeman
Abstract—News consumption has been undergoing massive changes due to advances of digitization. In this context, analyzing readers’ consumption behavior is pertinent. This study explores the news consumption behavior of young adults in Malaysia. The methodology is based on a quantitative survey of college students, 18-24 years (N=500).The results reveal that the majority of the young adults prefer online news instead of traditional news media. Data shows that young adults prefer entertainment news and dislike business and finance news. Findings also highlight that news media consumption appears significantly higher among older youth and males compared to younger youth andfemales. These findings suggest the profound changes of emerging news consumption behavior among young adults andits impact on online news media.
Index Terms—Online news, traditional media, young adults.
Karen Sabina Freeman is with the Faculty of Business, Communication and Law INTI International University, Malaysia (e-mail: karen.freeman@newinti.edu.my).
Index Terms—Online news, traditional media, young adults.
Karen Sabina Freeman is with the Faculty of Business, Communication and Law INTI International University, Malaysia (e-mail: karen.freeman@newinti.edu.my).
Cite:Karen Sabina Freeman, "News Consumption Behavior of Young Adults in Malaysia," International Journal of Social Science and Humanity vol. 3, no. 2, pp. 121-124, 2013.