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- ISSN: 2010-3646 (Online)
- Abbreviated Title: Int. J. Social. Scienc. Humanit.
- Frequency: Quarterly
- DOI: 10.18178/IJSSH
- Editor-in-Chief: Prof. Paul Sudnik
- Executive Editor: Ms. Jenny Chiang
- Abstracting/ Indexing: Google Scholar, Crossref
- APC: 500 USD
- E-mail: ijssh.editorial.office@gmail.com
Editor-in-chief
Prof. Paul Sudnik
Munich University of Applied Sciences, Germany
As the Editor-in-Chief of IJSSH, I invite you to contribute your scholarly work to our esteemed publication. The journal publishes papers which focus on the advanced researches in the field of all aspects of social science and humanity. I'll endeavour to make this journal grow better and hopefully it will become a recognized journal among researchers and scholars in related fields.
IJSSH 2015 Vol.5(11): 980-984 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.591
DOI: 10.7763/IJSSH.2015.V5.591
Rhetorical Devices in English Advertisement Texts in India: A Descriptive Study
Barnali Chetia
Abstract—Rhetorical devices serve as a tool to lend beauty, variety, vividness, force, andpower to the language. Rhetoric plays a very important role in English advertisement, acting as a key element for the success of an advertisement. Advertising as we know is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take/ refrain from taking some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer and it aims to persuade a target market to purchase or to consume that particular brand or product. The present paper attempts a study of the rhetorical devices like simile, metaphor and personification found in English language advertisements in India.
Index Terms—Advertisements, communication, language, persuasion, rhetorical devices.
Barnali Chetia is with the Heritage Institute of Technology, Kolkata, West Bengal, India (e-mail: bchetia03@gmail.com).
Index Terms—Advertisements, communication, language, persuasion, rhetorical devices.
Barnali Chetia is with the Heritage Institute of Technology, Kolkata, West Bengal, India (e-mail: bchetia03@gmail.com).
Cite: Barnali Chetia, " Rhetorical Devices in English Advertisement Texts in India: A Descriptive Study," International Journal of Social Science and Humanity vol. 5, no. 11, pp. 980-984, 2015.