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- ISSN: 2010-3646 (Online)
- Abbreviated Title: Int. J. Social. Scienc. Humanit.
- Frequency: Quarterly
- DOI: 10.18178/IJSSH
- Editor-in-Chief: Prof. Paul Sudnik
- Executive Editor: Ms. Jenny Chiang
- Abstracting/ Indexing: Google Scholar, Crossref
- APC: 500 USD
- E-mail: ijssh.editorial.office@gmail.com
Editor-in-chief
Prof. Paul Sudnik
Munich University of Applied Sciences, Germany
As the Editor-in-Chief of IJSSH, I invite you to contribute your scholarly work to our esteemed publication. The journal publishes papers which focus on the advanced researches in the field of all aspects of social science and humanity. I'll endeavour to make this journal grow better and hopefully it will become a recognized journal among researchers and scholars in related fields.
IJSSH 2016 Vol.6(3): 235-238 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.649
DOI: 10.7763/IJSSH.2016.V6.649
Systematic Innovation Practice for Enhanced Mobile Advertisement Protocol Design
Kim Song-Kyoo
Abstract—The paper deals Systematic Innovation method adaptations for revealing the mobile technology applications. MobAD enabler can provide the usage of a variety of advertisement delivery methods and also specify a standard set of advertisement metrics data that are recorded and then collected to enable the measurement of the response to advertise contents and campaigns. MobAD regional code is the new MobAD technology that is designed to give flexible operations by using the systematic method for the revenue generating of mobile operators.
Index Terms—Innovation, MobAD, OMA, regional code, TRIZ, TIPS, systematic innovation.
Song-Kyoo Kim is with Asian Institute of Management, Makati City 1260, Philippines (e-mail: SKim@aim.edu).
Index Terms—Innovation, MobAD, OMA, regional code, TRIZ, TIPS, systematic innovation.
Song-Kyoo Kim is with Asian Institute of Management, Makati City 1260, Philippines (e-mail: SKim@aim.edu).
Cite: Kim Song-Kyoo, " Systematic Innovation Practice for Enhanced Mobile Advertisement Protocol Design," International Journal of Social Science and Humanity vol. 6, no. 3, pp. 235-238, 2016.