Abstract—Telecommunication is among important drivers of
globalization. It is a strategic investment which directly
contributes to national economic performance bay way of
accelerating information exchanges, improving efficiency and
transparency. Introduction of faster and more sophisticated
telecommunication services into the market affects customers’
telecommunication service usage patterns. While subscriptions
to traditional means (fixed-line services) decline slowly,
adoption of more sophisticated means (wireless services,
mobile-cellular phones) spreads remarkably faster.
Concentrating on a small sample of fixed-phone subscribers to
Turk Telekom, this research identifies three groups of
motivations:
perceived convenience, business purposes, and
perceived advantage. Older customers find fixed-line services
more convenient than younger customers, whereas other
demographic characteristics such as gender, education, marital
status, and duration of fixed-line ownership do not exhibit
meaningful differences.
Index Terms—Customer motivations, fixed-line, fixed phone,
landline, telecommunication, wireline.
Safak Aksoy, Duygu Aydın-Unal, and Serkan Akinci are with the Faculty
of Economics and Administrative Sciences, Akdeniz University, Antalya,
Turkey (e-mail: safak@akdeniz.edu.tr, duyguaydin@akdeniz.edu.tr,
sakinci@akdeniz.edu.tr).
Sumeyye Verimli is with the Antalya Branch of Turk Telekom (e-mail:
sumeyye.verimli@turktelekom.com.tr).
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Cite: S. Aksoy, D. Aydin-Unal, S. Akinci, and S. Verimli, " Why Are People Still Using Fixed Phones? The Case of
Turk Telekom," International Journal of Social Science and Humanity vol. 5, no. 6, pp. 496-500, 2015.