Home> Archive> 2020> Volume 10 Number 3 (Aug. 2020)
IJSSH 2020 Vol.10(3): 82-86 ISSN: 2010-3646
doi: 10.18178/ijssh.2020.V10.1019

An Associative Ecotourism Model Aimed at Optimizing Resources for Tourism Chain SMEs in the Highland Communities of the Peruvian Andes

Oscar Galvez-Acevedo, Jose Martinez-CastaƱon, Mercedes Cano-Lazarte, and Carlos Raymundo-Ibanez

Abstract—Many of the tourist attractions, indigenous communities, and cultural festivities of Castrovirreyna are not properly exploited by local businesses and government entities. Consequently, the number of tourist arrivals is less than that in other similar locations. Unfortunately, this approach is degrading some tourist attractions and leading to the loss of inhabitants’ cultural identity and the cultural and landscape heritage of the small town. Opportunities to diversify and improve the average local family income, which is approximately 100 USD, are also being overlooked. Within this context, this paper proposes developing a culture of entrepreneurship and innovation for local micro and small businesses and government entities through the implementation of an associative ecotourism model. This may steer agent resources toward the creation of innovative products and services with a sustainable approach based on compliance with three sustainable development goals. This study focuses on the Castrovirreyna circuit, an area that comprises the Ticrapo, Castrovirreyna, and Santa Ana districts in the province of Castrovirreyna in Huancavelica, Peru.

Index Terms—Ecotourism, sustainability, entrepreneurship, high Andean, micro and small businesses.

The authors are with Universidad Peruana de Ciencias Aplicadas (UPC), Peru (e-mail: u201212253@upc.edu.pe, u201417205@upc.edu.pe, mercedes.cano@upc.edu.pe, Carlos.raymundo@upc.edu.pe).


Cite: Oscar Galvez-Acevedo, Jose Martinez-Castañon, Mercedes Cano-Lazarte, and Carlos Raymundo-Ibanez, "An Associative Ecotourism Model Aimed at Optimizing Resources for Tourism Chain SMEs in the Highland Communities of the Peruvian Andes," International Journal of Social Science and Humanity vol. 10, no. 3, pp. 82-86, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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