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Home> Archive> 2014> Volume 4 Number 4 (Jul. 2014)
IJSSH 2014 Vol.4(4): 308-310 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.369

Global Television and Cultural Promotion: Taming the Cultural Dilemma among Nigerian Youths

Stanislaus Iyorza

Abstract—This paper sets out to re-examine the impact of global television on the behavior of youths in Nigeria. The paper identifies cultural imperialism as the most significant impact of global television achieved through programs like sports, drama, musicals, and violent movies transmitted to Nigeria and other third world nations. These programs are transmitted under the guise of informative, educational and entertainment programs while the Nigerian youths are the most affected victims. Through careful analysis of previous researches and literatures, this paper posits that Nigerian youths are caught between the dilemma of the foreign cultures and their indigenous cultures in terms of dress codes, speech, dance and the general ideologies. This paper concludes that aggressive cultural communication and government’s programs targeted at youths at all levels are one of the suggestions that can help tame the cultural dilemma among the youth.

Index Terms—Cultural dilemma, cultural promotion, global television, Nigerian youth.

Stanislaus Iyorza is with the Department of Theatre and Media Studies, University of Calabar, Nigeria, West Africa (e-mail: stamorji@yahoo.com).

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Cite: Stanislaus Iyorza, " Global Television and Cultural Promotion: Taming the Cultural Dilemma among Nigerian Youths," International Journal of Social Science and Humanity vol. 4, no. 4, pp. 308-310, 2014.

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